Paid Media Marketing
At Noble Performance, we don’t just run ads, we build strategies that grow your business. As a digital performance agency with a deep focus on paid media marketing, we help ambitious brands cut through the noise and reach the right people at the right time.
Rise Above the Competition
From initial discovery and goal-setting to strategy development, account setup, ongoing optimisation, and performance reporting, our end-to-end approach to paid search ensures you’re not just showing up in the SERP, but standing out. We focus on driving meaningful results: more visibility, more leads, and more impact where it counts.
Let’s Work Together
Ready to unlock more value from your paid media? Whether you’re after smarter PPC strategy, better performance, or a more collaborative agency experience, we’re here to help.
Why Paid Media Matters
It’s Built on Intent
Paid search is one of the most effective ways to reach people in the moment that matters. With a strategy rooted in audience insight, we help you meet demand with precision, guiding the right users to the right message at the right time.
It Works Harder When It’s Integrated
Paid media delivers powerful results on its own, but it’s even more effective when combined with SEO. Together, they help you dominate the SERP and maximise every opportunity to engage.
It Finds the Right Eyes
Your audience is already searching. Paid media helps to ensure you’re the brand they find and the one they choose.
What Our Clients Are Saying
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“They distinguish themselves in rising to the occasion on some very unique challenges. A deep technical understanding, a broad variety of specialists, and a collaborative approach made for a smooth workflow and yielded a high-quality end product. Attentive project management and innovative solutions to complex problems led to an ongoing relationship with the client.Chris Lange”
Head of Product, Health Lifestyle Brands -
“They have helped us to navigate the complex world of digital marketing with truly impressive insight – they consistently demonstrate an in-depth knowledge of this ever changing environment. This has revolutionised our approach to campaign planning and given us the data we need to grow our profitability through integrated digital campaigns.””
Etex Building Performance, Marketing Communications Manager -
“They distinguish themselves in rising to the occasion on some very unique challenges. A deep technical understanding, a broad variety of specialists, and a collaborative approach made for a smooth workflow and yielded a high-quality end product. Attentive project management and innovative solutions to complex problems led to an ongoing relationship with the client.”
CEO, Tahiti Tourism -
“Our partnership with Noble and BrightEdge has allowed us to quickly uncover opportunities to dramatically increase organic traffic to Yosemite.com!”
CEO / Creative Director, Yosemite
Audience, Keyword & Competitive Research
A strong campaign starts with sharp insight. Before launching anything, we take a close look at your audience, search intent, keyword landscape, and the competition. This gives us the clarity to map out a paid media strategy that’s aligned with your wider marketing and business goals — and built for performance. From there, we continuously refine based on ROI, ensuring every step is informed and accountable.
Search Engine Marketing (SEM) Audits
Before we recommend anything new, we start with what’s already in place. Our SEM audits provide a full analysis of your current paid search activity — identifying gaps, opportunities, and underperforming areas. It’s the foundation for a stronger strategy, giving us the evidence we need to sharpen targeting, increase efficiency, and drive more relevant traffic and conversions.
Bid Strategy & Budget Management
Success in paid search isn’t just about who bids the most — it’s about bidding smart. We manage budgets and bids in real time, using platform data, performance trends, and your KPIs to make sure every pound is working harder. The result? Better visibility, improved efficiency, and campaigns that adapt to your market in the moment.
Conversion Tracking
We don’t just track clicks, we track what matters. From setup to optimisation, we implement robust conversion tracking through tools like HubSpot, GA4, and other leading platforms. That means full visibility on user journeys, performance against KPIs, and clear opportunities to improve and scale your results.
Conversion Rate Optimisation (CRO)
We don’t just test, we test with purpose. CRO is built into our approach, helping us fine-tune performance through data-led experimentation. From headlines to CTAs, we analyse what’s working, what’s not, and where improvements can be made in real time.
CRO also brings greater relevance to your campaigns. We test different creative elements with specific audience segments, allowing us to personalise your messaging and maximise results, all while keeping the user journey smooth and seamless.
Custom Reporting
No guesswork. No generic dashboards. Just clear, tailored insight.
We build custom reports that show the full picture, from high-level performance to the fine details that drive it. Whether you prefer weekly, monthly or quarterly check-ins, we’ll walk you through what’s working, what’s evolving, and what to plan for next.
What is a paid search campaign?
A paid search campaign is a targeted digital advertising strategy designed to place your brand in front of users who are actively searching for products or services like yours. Running across platforms such as Google or Bing, these campaigns use keyword targeting to match your ads with high-intent searches.
By aligning campaigns to different stages of the buyer’s journey, we help you connect with the right audience at the right time — and guide them towards meaningful action.
“There’s a lot of factors that go into traffic coming to our website, but Noble is a huge chunk of that success—triple-digit increase in traffic from launch.”
Santa Monica